UNAJUA S8 EP2: Are homegrown music platforms the key to profitability for African artists? feat. Yaw Asamani

Yaw Asamani factors in on how African artists might go about leveraging global streaming platforms to make sustainable livelihoods.

UNAJUA S8 EP2: Are homegrown music platforms the key to profitability for African artists? feat. Yaw Asamani
Photo by The Charles Gallery / Unsplash

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The second instalment of this music tech-themed UNAJUA series featuring Yaw Asamani addresses how global streaming platforms aren't necessarily geared towards enabling African artists to cultivate sustainable livelihoods. Yaw also explains how artists might make leverage audience analytics to build and expand their reach.

Yaw Asamani is a music tech entrepreneur. Yaw previously founded DooWapp, an app for adding playable song lyrics to messages and posts—think musical emojis. He was also formerly MD at Airbit, a leading Marketplace for selling beats online. He has recently founded and leads Bawse, a pre-launch platform looking to empower DIY artists, creators and music executives.

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REPORT: The business model of a streaming platform by Elias Carroni and
Dimitri Paolini (IDEAS.repec)

ARTICLE: ‘Made in Africa’ music streaming services look to take on Spotify by Seth Onynago (How we made it in Africa)

STATISTICAL REPORT: Music Streaming - Africa by Statista

ARTICLE: Is Africa's music streaming revolution on the horizon? by Daniel Pelz (DW)

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