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Sona's Field Notes

A collection of 4 posts
Sona's Field Notes #04: Strong Founder or Wrong Founder?
Venture Building

Sona's Field Notes #04: Strong Founder or Wrong Founder?

After three Field Notes on external challenges, Sona Mahendra turns inward: exploring founder archetypes, market timing, and the uncomfortable truth about what constitutes winning.
10 Jun 2025 7 min read
Sona's Field Notes #03: Principles Over Playbooks
Venture Building

Sona's Field Notes #03: Principles Over Playbooks

Sona Mahendra challenges the African tech ecosystem's reliance on startup playbooks and frameworks, arguing instead for first principles approaches to venture building.
24 Apr 2025 6 min read
Sona's Field Notes #02: The Market Size Misconception
Venture Building

Sona's Field Notes #02: The Market Size Misconception

Sona Mahendra unpacks the pervasive founder habit of prematurely abandoning promising ideas due to perceived market size limitations.
27 Mar 2025 4 min read
Sona's Field Notes #01: The VC Question That Won't Let Founders in Africa Rest
Venture Building

Sona's Field Notes #01: The VC Question That Won't Let Founders in Africa Rest

In the opening installment of her four-part email capsule series, venture builder-turned-founder Sona Mahendra confronts a common VC question African founders dread.
20 Feb 2025 5 min read
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