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In this music tech-themed UNAJUA series, Yaw Asamani taps his live industry experience to explore how African artists are using a plethora of social and technological platforms to find their voices, build audiences and monetise their art. Listen in to learn how the streaming era has ushered in lucrative opportunities for African artists to develop and dominate niche audiences and serve loyal international fan bases.

Yaw Asamani is a music tech entrepreneur. Yaw previously founded DooWapp, an app for adding playable song lyrics to messages and posts—think musical emojis. He was also formerly MD at Airbit, a leading Marketplace for selling beats online. He has recently founded and leads Bawse, a pre-launch platform looking to empower DIY artists, creators and music executives.

Click here (or on the microphone icon on the right of your screen) to leave us a 60-sec voice note with your reactions to any of the topics raised in the UNAJUA Series. (We will include some of your audio takes in future follow-up episodes.)

PROMO: African Tech Roundup is partnering with Socialstack to launch a social token ($ATRU) on the Cello blockchain to drive community engagement. Listen in to today's episode to see how you could be one of the first few to receive some $ATRU social token.

USEFUL RESOURCES:

REPORT: South Africa Music Industry Report 2020: Market is Dominated by International Music Companies Such as Universal and Sony - ResearchAndMarkets.com by Research and Markets

ARTICLE: 5 ways the African music industry is changing its own narrative by Mannon Jessua (Insights)

ARTICLE: African music industry can spark billions worth of investments by Further Africa

ARTICLE:The Business of Entertainment - Focus on the Nigerian Music Industry by KPMG

JOIN THE REVOLUTION: Create a Celo Account via Socialstack

EARN $ATRU TOKEN: Click here to complete the form and earn your $ATRU.

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