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This UNAJUA series features South African agritech startup founder Karidas Tshintsholo.

Karidas leverages his ongoing agribusiness adventure in co-founding and leading KHULA! - an app that connects farmers to a formal marketplace - to debunk common myths and limiting beliefs associated with innovation in African agriculture. Karidas' outsider status in the agriculture business has shaped his ambition to disrupt the industry and desire to frame the sector constructively.

Prior to founding KHULA!, Karidas co-founded a South African media company called the Money Tree Group and is currently an Advisory Board Member of the prestigious Anzisha Prize.

Click here (or on the microphone icon on the right of your screen) to leave us a 60-sec voice note with your reactions to any of the topics raised in the UNAJUA Series. (We will include some of your audio takes in future follow-up episodes.)

Useful References:

ARTICLE: Winning in Africa’s agricultural market by Lutz Goedde, Amandla Ooko-Ombaka and Gillian Pais (McKinsey)

REPORT: GSMA Mobile Economy 2020 by GSM Association

ARTICLE: E-commerce in Africa by Simona Varrella (Statista)

Promo: In case you’re new to the UNAJUA concept, this is where we offer minimal actionable responses to important questions in 15 minutes or less. Do yourself a favour and check out some of our previous episodes— like this one featuring Derin Adebayo, a Nigerian researcher & analyst who shared his take on the question ‘What is driving the capital boom in Africa’s tech ecosystem?’