POD: Tinashe Mukogo of Money & Moves on building independent media that balances commercial success and public interest
Former Deloitte consultant and Siemens executive, Tinashe Mukogo, discusses how his professional experience and corporate background are shaping his live, real-time approach to building a sustainable, independent financial media property.
Episode overview:
This episode features a relaxed, peer-to-peer conversation between two media entrepreneurs—African Tech Roundup co-founder and executive producer Andile Masuku, and Money & Moves founder and writer Tinashe Mukogo. They explore how Mukogo draws on his background in consulting (Deloitte), corporate venture capital (Next47), and organisational finance (Siemens), along with his CA and INSEAD MBA credentials, to deliver sophisticated yet accessible analysis of African businesses.
What starts as an origin story and a look into his approach to business journalism expands into a deep dive on turning media assets into sustainable businesses. Mukogo and Masuku explore strategic considerations, revenue model challenges, and innovation opportunities in building independent media ventures that balance public interest with commercial viability.
Key topics:
- Leveraging corporate experience for credible financial analysis
- Strategic approaches to finding and maintaining "blue ocean" market positions
- The geography advantage: How distance can aid editorial independence
- Business model innovation in African media markets
- Building personal brands alongside institutional credibility
- The role of independent media in developing investment ecosystems
Notable points:
- How geographic distance from Zimbabwe enables more objective coverage of major corporations
- The limitations of traditional advertising models when covering potential advertisers
- The strategic value of building long-term credibility before monetisation
- Why individual voices often carry more trust than institutional media
- The "billionaire model" and its implications for editorial independence
Listen in for an unfiltered discussion between two media entrepreneurs on the practical challenges and strategic opportunities in building independent financial media properties in African markets.