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Consumer Behaviour

A collection of 3 posts
OP-ED - Lessons from 25 Years of Africa’s internet story: a preview of Russell Southwood’s reflections
Digital Transformation

OP-ED - Lessons from 25 Years of Africa’s internet story: a preview of Russell Southwood’s reflections

Drawing from an upcoming African Tech Roundup podcast, this op-ed unpacks Russell Southwood’s reflections on lessons, blind spots and enduring questions.
09 Sep 2025 5 min read
OP-ED - How routine township shopping in South Africa now buys you 'invisible' funeral cover through embedded insurance
Market Intelligence

OP-ED - How routine township shopping in South Africa now buys you 'invisible' funeral cover through embedded insurance

SAG Ventures’ Purchase Pal, underwritten by Sanlam, tucks funeral insurance into everyday grocery purchases. No forms, no intermediaries, no premiums. Prince Nwadeyi shows what happens when deep consumer research drives product design.
03 Jun 2025 6 min read
OP-ED - Overcoming assumption through immersion: Feyi Olubodun on what it takes to succeed in African markets
Entrepreneurship

OP-ED - Overcoming assumption through immersion: Feyi Olubodun on what it takes to succeed in African markets

Navigating African markets requires more than confidence and credentials—it demands deep cultural immersion. Consumer behaviour specialist Feyi Olubodun’s insights challenge our assumptions and redefine what true market understanding looks like.
21 Jan 2025 4 min read
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