Market Intelligence OP-ED: Embedded Insurance—How routine township shopping in South Africa now buys you 'invisible' funeral cover SAG Ventures’ Purchase Pal, underwritten by Sanlam, tucks funeral insurance into everyday grocery purchases. No forms, no intermediaries, no premiums. Prince Nwadeyi shows what happens when deep consumer research drives product design.
Entrepreneurship OP-ED: From Assumption to Immersion—Feyi Olubodun on what it takes to succeed in African markets Navigating African markets requires more than confidence and credentials—it demands deep cultural immersion. Consumer behaviour specialist Feyi Olubodun’s insights challenge our assumptions and redefine what true market understanding looks like.
