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Market Intelligence

A collection of 4 posts
OP-ED: The End of SEO As We Know It? AI Search and the Future of Discovery
Artificial Intelligence

OP-ED: The End of SEO As We Know It? AI Search and the Future of Discovery

With AI reshaping how we find answers online, the rules of engagement are shifting. Here's what creators, founders, and strategists need to understand now.
24 Jun 2025 4 min read
OP-ED: Embedded Insurance—How routine township shopping in South Africa now buys you 'invisible' funeral cover
Market Intelligence

OP-ED: Embedded Insurance—How routine township shopping in South Africa now buys you 'invisible' funeral cover

SAG Ventures’ Purchase Pal, underwritten by Sanlam, tucks funeral insurance into everyday grocery purchases. No forms, no intermediaries, no premiums. Prince Nwadeyi shows what happens when deep consumer research drives product design.
03 Jun 2025 6 min read
OP-ED: Africa Isn’t India—But Capitec Bank’s success shows the value of local insight
Banking

OP-ED: Africa Isn’t India—But Capitec Bank’s success shows the value of local insight

South Africa’s largest retail bank, Capitec, shows how aligning with real consumer behaviour—not imported models—can unlock value in Africa’s fragmented, stratified, and misunderstood markets.
15 Apr 2025 6 min read
OP-ED: Awkward Investment Realities—The case for backing 'boring' business in Africa
Market Intelligence

OP-ED: Awkward Investment Realities—The case for backing 'boring' business in Africa

As African tech investments plateau, Balloon Ventures' $14 million SME portfolio reveals an uncomfortable truth: 'boring' traditional businesses might be outperforming venture-backed startups in real economic impact.
28 Jan 2025 3 min read
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